Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Evaluate the financial aspects of services, such as budgets, expenditures, return-on-investment, and profit-loss projections.
Formulate, direct, and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
Negotiate contracts with vendors and distributors to manage service delivery strategies.
Compile lists describing service offerings.
Use sales forecasting and strategic planning to ensure the sale and profitability of services, analyzing business developments, and monitoring market trends.
Select products and accessories to be displayed at trade or special production show
Develop pricing strategies, balancing firm objectives, and customer satisfaction.